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The Effectiveness Of Responsive Website Design

The use of smart phones, tablets and other smart devices globally to surf the web is growing at a very fast rate. Well, this isn’t really a big surprise at all because it is providing comfort and convenience while being cost effective at the same time. The use of these mobile devices are closing the digital gap between the poor and the rich as well as rural dwellers and urban.

All businesses and organizations are duty bound to create websites that are mobile friendly to be able to reach the mobile users they need. Having responsive designs to various screen sizes of the devices used by people is one way of doing this.

RWD or also known as Responsive Web Design is a technique used in website designing to let websites be able to respond to orientation, screen size and the platform of device that the user is viewing with. Responsive designs single most important factor that changed user’s browsing behaviors in the past few years. The good thing about these websites is that, they can change easily from one device to another. As an example, if the user switches from tablet device to mobile phone, the website can quickly adapt automatically and fits to the size of the screen dynamically at the same time. Following are some benefits that businesses can reap from RWD delving into technicalities that are involved in website design.

Number 1. User friendly – one of the best things for having responsive website is that, they are fluid and liquid that makes the content to quickly change across devices and screen resolutions. It has foreground images that is scaling with the layouts to reveal and to hide parts of the images on the site.
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This fluidity that the design has makes it more user friendly, exquisite and accessible when compared to traditional websites. Users will be able to browse your page no matter what kind of environment they’re in hence, it significantly boosts the reach of your business website.
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Number 2. Consolidating business marketing efforts – Google and other search engines recommend businesses to have RWD. Google being the most popular search engine has explained that responsive web designs are easier to crawl and favorably performs in search results.

Number 3. Cost effectiveness – it is typically more expensive and/or a bit inconvenient than a smart device when using a laptop or desktop. These mobile devices are offering easy and quick access to information on the go. Therefore, for those who are spending little time in an office, responsive website designs are very cost effective.

With all the benefits that come with RWD, it is not a surprise why it is quite popular nowadays.